In another example of university-business cooperation, Sabancı University EDU partnered with MEFA to establish the "Automotive Retail Development Platform" for working on sustainable profitability and efficiency in the automotive industry. The first training program of the initiative will start on April 17, 2018.
Sabancı University EDU partnered with MEFA to establish the "Automotive Retail Development Platform" for working on sustainable profitability and efficiency in the automotive industry. One of the first offerings of the platform is the “Sustainable Profitability in the Automotive Industry” program designed to manage the change and transformation in the automotive industry with sustainable success.
Facilitated by Müfit Ataseven, a 35-year veteran of the automotive industry who has held executive positions in France and Turkey, the program will seek answers to questions such as "Is it possible to manage change and sustainable profitability?" and “What must be done as customer expectations and profiles change, and automotive dealership ceases to be a single business and evolves into automotive retailing that incorporates several professions?" with the help of knowledge that translates to practical application, and the real-life experiences of participants.
The training program consists of four two-day modules and is slated to begin in April 2018. The first module, to be delivered on April 17 and 18, will cover the change in the industry, the future of automotive trade, sustainable profitability, holistic management, new business models, multibrand dealerships, customer-centricity, and multiple activity management.
The second module will take place on May 10 and 11, 2018, and will address issues including finance management, fundamental concepts, financial sheets, operating capital, cash management, fixed and variable costs, analysis and interpretation of financial sheets, receivable and inventory management, profitability and profit centers, budget and planning, investment efficiency, and sustainable profitability in automotive retail.
The third module is planned for June 19 and 20, 2018. This module will include brand, marketing, sales steps, sales management, operational marketing, local communication, and hands-on activity management in automotive retail.
The fourth and final module of the program will focus on human resources and leadership. To be held on July 10 and 11, 2018, the module will address corporate culture, competency and motivation, individual and team balance, human resources value chain, correct and effective human resources management, management by targets, performance management, value creation, and cooperation management.
The training is open to automotive dealership general managers, managers, management trainees, and anyone else in the automotive industry who wishes to boost their career.