Turkey's first and only Behavioural Big Data Analysis and Visualisation Laboratory established in collaboration between Sabancı University and the Massachusetts Institute of Technology (MIT) started a research project with Grupo Ageas Portugal, one of the largest insurance companies in Portugal.
The "Employing Advanced Analytics Techniques for Insurance Agent Segmentation" project is the first research project in the field of advanced data analytics which our country is conducting together with a foreign company, with a duration of five months.
Under the leadership of Sabancı University, Faculty of Engineering and Natural Sciences Member Prof. Dr. Selim Balcısoy, Sabancı University Computer Science and Engineering Program graduate students Hasan Alp Boz and Mert Gürkan, as well as an analytics team of 6 members from the Grupo Ageas Portugal company shall take part in the project that aims to use advanced data analytics techniques in the segmentation of insurance agents.
Conducting big data analytics studies with a view to addressing the needs of the industry and the business community in cooperation with the MIT, Sabancı University Big Data Behavioural Analysis and Visualisation Laboratory already started to share its experience in the field of insurance with abroad thanks to the research project initiated with Grupo Ageas Portugal.
Stating that it is important and proud to continue the scientific studies initiated at Sabancı University with leading international companies, Sabancı University Faculty of Engineering and Natural Sciences Member Prof. Dr. Selim Balcısoy said, “Behavioural segmentation of Ageas insurance agents in Portugal shall be done during the project. So far, the first algorithmic design has been completed with the company data. At the end of the project, detailed analyses about the insurance agents in Portugal will be shared with the company. ”