Sabancı University has been found deserving of two very prestigious awards in the field of marketing with its “Vision of Sakıp Sabancı” project developed within the scope of the Sakıp Sabancı International Research Awards and the 20th Anniversary Commemoration Ceremony.
The First Award Ceremony with Artificial Intelligence as a Jury
In the ceremony organized within the scope of the New Gen Awards, where projects were evaluated by both the jury and artificial intelligence, Sabancı University’s “Vision of Sakıp Sabancı” project won the “Productive Use of Artificial Intelligence” award.
The New Gen Awards stand out as an award program that rewards the most creative and effective projects focused on the artificial intelligence of all companies, agencies, advertisers, and start-ups within the borders of Turkey, with the evaluation of the jury and artificial intelligence.
Mediacat Felis Awards in Two Categories
Sabancı University was found deserving of three different awards, including the grand prize, at the Mediacat Felis Awards Ceremony, which honors the role of effective creativity in marketing efforts and the success of creative teams in the advertising and marketing industry.
Sabancı University won two Felis Awards in the categories of “Generative Artificial Intelligence-Based Creative Projects” and “Creativity in Data Collection” with its “Vision of Sakıp Sabancı” project, as well as the AI & Data Felis Grand Prize. ConsciousLab, which supported Sabancı University in these achievements as a project and technology partner, was present at the awards ceremony.
“Vision of Sakıp Sabancı”
The “Vision of Sakıp Sabancı” project, prepared for the 2024 Sakıp Sabancı International Research Awards and 20th Anniversary Commemoration Ceremony, became a first in Turkey and one of the few examples in the world as an innovative application of artificial intelligence in the fields of transfer of legacy from the past to the present and data usage.
Within the scope of the project, artificial intelligence carried Sakıp Sabancı’s thoughts and vision to the modern world and interacted with him in a digital environment. Thus, it eliminated the passivity in the traditional transfer of legacy and offered an interactive experience. Being able to receive the contribution of the mind and thoughts of a guiding personality like Sakıp Sabancı, who led comprehensive studies in the world of business, society, and education, as if he were still living among us, was one of the most important elements of the project.
The project, carried out together with ConsciousLab, was brought to life by processing the data collected from Sakıp Sabancı’s audio, visual, and written archives. The language model developed analyzed Sabancı’s thought structure and speaking style and transferred them to the digital environment. The artificial intelligence infrastructure was combined with a customized voice model and used on Sabancı University's digital platforms in international events, most notably the Sakıp Sabancı International Research Awards and the 20th Anniversary Commemoration Ceremony.