10/04/2026
Sabancı University’s PhD in Management program now includes a Marketing specialization. With this addition, the number of specialization areas in the program has increased to four, joining Finance, Management and Organization, and Business Analytics and Operations Management.
The newly introduced Marketing specialization aims to foster high-impact research on contemporary and interdisciplinary topics such as consumer behavior, digital marketing, data-driven decision making, customer analytics, and sustainability. In this context, the program offers a broad range of research areas that reflect current developments in the field of marketing.
Bringing together behavioral and analytical approaches, the program seeks to equip students with a strong academic foundation and to train researchers who can compete at the international level. In this respect, the Marketing specialization offers a comprehensive research environment that supports the integration of diverse methodological approaches.
The introduction of the Marketing specialization is expected to further expand Sabancı University’s research capacity and strengthen a dynamic and innovative research environment aligned with global academic trends.
