Why Do Physicians Order More Tests?

MRIs, CT scans, or blood tests ordered for patients… These are tools physicians frequently use to make a diagnosis, plan treatment, or predict risks. However, sometimes these tests can be ordered unnecessarily or, conversely, necessary ones can be overlooked. The issue here is actually a decision-making process. And the decision here isn't solely dependent on the patient's complaints or the course of the disease. The physician's mental state, current circumstances, and even the number of patients waiting can also play a role.

Why and When Disclosing Influencer Marketing as Advertising Matters

Zeynep Karagür, Sabanci Business School, Sabanci University

Based on the paper “How, why, and when disclosure type matters for influencer marketing” by Zeynep Karagür, Jan-Michael Becker, Kristina Klein, and Alexander Edeling.