01/12/2021
Results of the “Research on the Contribution of Advertising to Turkish Economy”, which Ezgi Akpınar Uysal, member of Sabancı Business School, carried out with the support of IPSOS for Digital Marketing Communication Platform (DPİP) have been revealed. With this research, the value that advertising adds to Gross Domestic Product (GDP) has been measured in a multi-faceted way for the first time.
















